The Mission…

As part of my role with University Affairs (as well as its parent company, Universities Canada), I lead or assisted in the creation of four new sub-brands: UniversityStudy.ca, The Academic Issue Podcast, and the Campus a la Une Podcast. As the senior designer and art director, it was my job to not only create logos that spoke to each brand’s unique audience, but also create the photo standards, typography, and guidelines.

I am also responsible for gatekeeping the established brands of University Affairs and Universities Canada by working with external partners to ensure our brands are used properly in all co-branded efforts.